Why Aletheia?

Aletheia is a Greek word with deep and sacred meaning.
It doesn't just mean "truth" in the everyday sense.
For the ancient Greeks, aletheia was the truth revealed, what comes to light-what already exists and can no longer remain hidden.
Etymologically, aletheia comes from the Greek a- (meaning
"without") and lethe ("forgetfulness" or "concealment"). It literally means "that which is not hidden" — truth that is uncovered and brought into the light.
We believe that the visible truth-the reality you live-is a reflection of what you hold inside:
your beliefs, your thoughts, your words and your actions.
Aletheia is the reflection of what you emanate.
That's why Aletheia is more than a brand.
It's a way to wear your truth and to remember that every transformation begins within.
This brand is born from biblical concepts and from a deep conviction:
God gave us the power to transform our reality.
And we seek to honor the wisdom He gave us in the sacred book that guides our steps.
John 8:32